Geek Eyewear in the NEWS – 20/20 October 2011

Geek Eyewear in the NEWS – 20/20 October 2011
page 34-35
Join Geek Eyewear on YouTube http://www.youtube.com/user/GeekEyewear
OH-MY-WEAR!
Geek Eyewear from LBI takes its trending
namesake one step further by producing
three side split-worthy shorts about the
hilarious doldrums that arise while working
at an eyewear company. From a boy-crazed
receptionist to the all-knowing idea man
to the clueless exec, the satirical vignettes—
penned by Rich Talarico of “Saturday
Night Live,” “Mad TV” and the “Tonight
Show”—put comedy and eyewear on
focus. Piggy-backing on the Internet’s
ability to weave a viral cult-fave in just
a few short clicks, Geek Eyewear steps
to the forefront of ironic comedy. “The
Receptionist,” “The Genius” and “The
Boss” take out-of-the-box marketing to
the next level, simultaneously crafting an
ingenious promotional campaign and
truly enjoyable sketch comedy shorts—
the Holy Grail. Check out the videos on
youtube.com/geekeyewear. —PZ

http://editiondigital.net/publication/?i=82591&p=40

geek eyewear

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